Is this marketing? You betcha!
Even in difficult times, there is an opportunity to communicate with your market/s and share with them how you've handled the difficulties and, as in this case, manage to find yourself in a good place as a business or organization.
In her annual letter, WBENC president, Linda Denny, addresses all of the issues that faced the organization this year, speaks with compassion about the financial hardships of members, and details how WBENC was able to keep things moving. Real, honest and a wonderful example of communicating with your market!
Here's the biz buzzz... Take a tip from the smart leadership at Women's Business Enterprise National Council. Read how they've handled communications with their market during these tough economic times.